Between the hammer Alibaba and anvil Amazon, the e-retailer of 2018 can legitimately wonder if his business has a future. The answer is yes, in all cases for these six seedlings growth is very vigorous. Their secret ? Defend fiercely their pre-square, such as Flipkart in India, do better (such as Coupang, South Korea and its delivery 5-star) or more low-cost (such as Wish) as the leaders. Or make essential segments (fashion, second hand…) where the game is not yet played. Review detail.

– Wish foundation, the bazaar sino-american

If you have never been confronted with the strange pubs of Wish (for products totally improbable also), is that you will no longer be on Facebook. Or you do the strike of the Internet. Wish, this is the Foir’search 3.0 : discounts of 50, 60, or even 90% at all times, on a catalog mind-boggling hundreds of millions of references, proposed by hundreds of thousands of merchants, mostly chinese.

The marketplace in the u.s. (its founder, Peter Szulczewski, is a former Google) is in fact the first major success of the e-cross-border trade. Having regard to the rates proposed, it is of course very far from the standards of quality of the giants of e-commerce : deliveries take weeks, products are not always consistent with the descriptions… But at this rate, the 300 million customers claimed by Wish (many of them French) seem to be willing to take the risk.

Founded by Alec Oxenford, Enrique Linares, Jordi Castello, Letgo is one of the ten applications that have believed the more quickly the past year


Letgo, Good Corner 3.0

Launched in January 2015, Good Corner, new generation has already risen to $ 475 million (in 4 rounds of funding), which, in fact, a unicorn. Born with the mobile phone, the application for the 75 million customers is one of the top 10 applications with the highest growth in 2017. In the same club as Uber, Waze or Whatsapp.

The principle of this marketplace between individuals ? A photo on the smartphone, announcement, minimalist, and a lot of cat to meet the potential buyers (9 million messages on average… per day!). Up here designed to exchange locally second hand product, the start-up begins to expand its ambitions : Letgo has just announced its entry into the niche of real estate ads.

Flipkart: the Indian that was worth $ 20 billion

In 2007, two engineers, Sachin and Binny Bansal (no relation) leave Amazon. More than ten years after, Flipkart, their baby, became a beautiful thorn in the foot of their ex-employer. In India, despite the $ 5 billion it has invested, the U.s. can’t do better than to stay neck-and-neck with its competitor.

And its affairs will not arrange : for $ 16 billion, Walmart has just purchased 77% of the capital of Flipkart. Numbers in agreement with an e-commerce indian still emerging, but which already represents nearly 20 billion dollars in sales. And if, with the nuts, it was Flipkart who is going to tickle her rival on other market ?

Mercari, the unicorn of the Rising Sun

just introduced on the stock Exchange, Mercari will have been the first ever unicorn of the tech japanese. And represents a real social phenomenon in Japan, where one inhabitant out of two has installed the application of purchase and sale between private individuals.

The offices of Mercari to Tokyo, where the e-trader is a true phenomenon: 50% of the population buys and sells with him.


But his ambitions to this application of buying and selling between individuals (such as Letgo, but with a positioning and a design more high-end) are global : one-third of its users are american, the uk is its third-largest market… Index of internationalisation : to celebrate its 100 million download, Mercari has announced that it has recruited as an ambassador… footballer Neymar Jr.

ASOS, fashion-in-the-UK

Born in the year 2000, the e-merchant british would almost office of venerable ancestor compared to the other. But ASOS is an ancestor in the full form, which has curled the 2 billion pounds of sales last year, and the table still on 25% to 30% growth in 2018.

It must be said that it combines the strengths: it is well positioned in a market (fashion) who believes strongly, in particular to the international, and is adored by millenials and high performance on mobile (where does 70% of his hearing). Result, 60% of its turnover is already done at the international, and its recent investments in the United States show that it does not intend to stop there…

Coupang, an “Amazon killer” Korean

Obsession with customer satisfaction and double-digit growth (+40% last year). No, it does not speak to you of Amazon, but perhaps one of the few actors who scares Jeff Bezos. Which is in all cases carefully kept away from the South Korea. And it’s not for lack of interest : 4th asian market in volume (and 2nd in per capita income), if dense and urban it is a dream of logistician.

Payment “One Touch”, express delivery, investments of the pharaohs. Doing the Amazon, Coupang keeps Us at a distance from the Korean market


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How to make a hole on a marketplace ? The future of e-commerce has written to the international [Best-of] re-live the conference ” Simplify the workings of the e-international trade : the keys to success,”

If Amazon stay away, it is that there is Coupang, $ 3 billion of vesummary in 2017, and especially the one of the know-how in the field of last-mile of the most advanced in the world. Same day delivery, possibility to cancel his order or change the place of delivery until the last minute, and, of course, refund the rubies on the nail, without discussing: in terms of service, Bom Kim, the founder of Coupang, is at least as manic as Jeff Bezos. There is even a Korean, which invests money in its logistics infrastructure, the project cost-effective by delivering to others. Like… Amazon.

Sam Yoon has many years of experiences in journalism. He has covered such areas as information technology, science, sports and politics. Yoon can be reached at 82-2-6956-6698.