Shown above is the head office of TongYang Life Insurance in Seoul, which vows to bring innovative mobile services to its customers. Photo courtesy of Tong Yang Life Insurance

Korean insurer vies to streamline mobile services

South Korea’s TongYang Life Insurance announced on Dec. 16 that the company would pull out all the stops to bring innovation to its services across the board.

Based on such efforts, the Seoul-based insurer said that it would put customer convenience first.

Included in the firm’s new initiatives is a mobile application system, which enables people to purchase insurance policies in more prompt and convenient ways.

“People can easily identify themselves through mobile phones, credit cards, or mobile payment platforms. Plus, they need to sign a contract just once,” a Tong Yang official said.

“Other customer services are also available through smartphones as they can upload or download necessary documents without having to visit offline service centers.”

On top of improving the system, TongYang said that it had trained its employees so as to provide better services to end customers.

The corporation also designated dedicated staff members, who can focus on services for senior citizens or disabled clients.

In recognition of such programs, the Korea Management Association picked TongYang this year as the life insurance company with the best customer service in its annual Korean Service Quality Index.

TongYang has received the honor for the past five years in a row.

“Throughout all the procedures of insurance application and customer services, we are committed to offering differentiated services to our clients,” the official said. “Toward that end, we will continue to bring innovation.”

The publisher studied Korean history in Seoul and management of business administration in the United Kingdom. He has 20-year experiences in the media business. Kim can be reached at or 82-2-6956-6698.