The world's first 8K OLED TV/Courtesy of LG Electronics

LG starts to sell advanced products

LG Electronics announced June 4 that it will launch sales of the world’s first 8K OLED TV, the model 88Z9. Pre-orders for the 88-inch product will start this week in Korea.

The Seoul-based company said that the much-anticipated products will be available in such key markets as North America and Europe in the third quarter of this year.

It marks the largest OLED TV of the home appliance giant to date.

This awe-inspiring new model highlights the superiority of OLED over conventional LED displays and provides a viewing experience that is second to none,” an LG official said.

The TV employs an advanced panel with over 33 million self-emitting pixels to deliver LG OLED TV’s iconic picture quality, ensuring the most lifelike colors in a wide viewing angle, an infinite contrast ratio and true blacks.”

The official said that the TV set’s processor elevates picture and sound quality with deep-learning technology and access to an extensive database of visual information.

The industry-leading technology allows the chip to optimize content by recognizing source quality and implementing the best algorithm guaranteeing stunningly real images,” he said.

In addition, the LG 88Z9 increases viewer immersion with its impressive audio performance. Sound quality is boosted by an intelligent algorithm that can up-mix two-channel audio.”

LG President Brian Kwon said that the company will lead the pack in the global market.

Being the first to market with the world’s first and largest 8K OLED TV shows our commitment to leading the ultra-premium TV segment and delivering the ultimate viewing experience,” Kwon said.

LG was a pioneer in bringing OLED to market and we will continue to introduce state-of-art TV technologies that push the boundaries of what’s possible in home entertainment.”